DevTalk: SKY WARS 1.4: The one where the advertisements were fed to the sharks
Want to know more about the REMOVAL of pervasive advertising in the 1.4 update of Sky Wars? Read on, here. In this post we hear from the development team's thoughts on why advertising was completely rethought in Sky Wars.
There's a balancing act in mobile games. On the one hand, as a player you expect and tolerate a certain amount of intrusiveness for a free game. If it doesn't support IAP, most likely the game has advertising. If the advertising is done well, then you shouldn't even notice. If it's not done well, then you're like Buzz and Woody here:
It's not fun to work on skill mastery of a level, only to experience both crushing defeat and then be presented an ad immediately after being blown to pieces. One of our first steps to making Sky War just a better game was to go back to basics and look at what makes it fun. Is it fun watching advertisements on every screen? No. Are there places where advertising is OK? Yes.
How we looked at it was very simple: the player shouldn't be removed from gameplay to watch an advertisement. It needs to be a conscious choice. We don't believe anyone enjoys being forced an advertisement that gets in the way of having fun. It's not always an easy balancing act since sometimes that means we sacrifice revenue opportunities for making a better game, but we truly feel existing Sky War players will rejoice in the changes we've made.
Game On,
Arkitome Dev Team
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